Details
Choice-Based Conjoint Analysis
Models and Designs
56,24 € |
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Verlag: | Chapman and Hall/CRC |
Format: | |
Veröffentl.: | 03.08.2010 |
ISBN/EAN: | 9781420099973 |
Sprache: | englisch |
Anzahl Seiten: | 192 |
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Beschreibungen
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.