Details

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge


Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge



von: Oded Shenkar

5,99 €

Verlag: Alpina Publisher
Format: EPUB
Veröffentl.: 03.05.2023
ISBN/EAN: 9785961449341
Sprache: Russisch
Anzahl Seiten: 210

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

The fact that imitation is not only important for the survival and prosperity of a business, like innovation, but also vital for the effective implementation of innovation as such. Imitation in business is often notorious. It is believed that leaders should not repeat other people's ideas, their job is to create and invent. Having studied the experience of many well-known companies, including Apple, Wal-Mart, General Electric and Nintendo, the author shows that many leaders of modern business have built their success precisely on imitation, that is, creative processing and development of other people's ideas.