Details
Food Blogs, Postfeminism, and the Communication of Expertise
Digital DomesticsCommunicating Gender
97,99 € |
|
Verlag: | Lexington Books |
Format: | EPUB |
Veröffentl.: | 03.12.2019 |
ISBN/EAN: | 9781498593694 |
Sprache: | englisch |
Anzahl Seiten: | 172 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<span>Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics</span>
<span> examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful. </span>
<span> examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful. </span>
<span>This book examines how and why</span>
<span> </span>
<span>women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.</span>
<span> </span>
<span>women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.</span>
<span>Chapter 1: Food Blogs as a 21st-Century Genre</span>
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<span>Chapter 2: Constitutive Rhetoric and Digital Communities</span>
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<span>Chapter 3: Defining the Blogging Voice</span>
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<span>Chapter 4: Constituting Postfeminist Womanhood</span>
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<span>Chapter 5: It’s Nice to See Someone Like Us on TV</span>
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<span>Conclusion: Postfeminist Legacies of Comfort and Community</span>
<br>
<br>
<span>Chapter 2: Constitutive Rhetoric and Digital Communities</span>
<br>
<br>
<span>Chapter 3: Defining the Blogging Voice</span>
<br>
<br>
<span>Chapter 4: Constituting Postfeminist Womanhood</span>
<br>
<br>
<span>Chapter 5: It’s Nice to See Someone Like Us on TV</span>
<br>
<br>
<span>Conclusion: Postfeminist Legacies of Comfort and Community</span>
<span>Alane L. Presswood</span>
<span> is director of forensics and professor in the Department of Communication and Media at West Chester University.</span>
<span> is director of forensics and professor in the Department of Communication and Media at West Chester University.</span>