Details

Internationalization Strategies of


Internationalization Strategies of "Born Globals" and the Alibaba Group


1. Auflage

von: Thorsten Mannherz

16,99 €

Verlag: Grin Verlag
Format: PDF
Veröffentl.: 15.03.2018
ISBN/EAN: 9783668661899
Sprache: englisch
Anzahl Seiten: 27

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Beschreibungen

Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, University of applied sciences, Cologne, course: International Strategy & Sales Managenent, language: English, abstract: Expansion into foreign markets is an issue that many companies have to address if they want to offer their products and services not only in domestic markets but also in foreign markets. In order to become successful internationally, various internationalization strategies can be chosen.

The first part of the work describes traditional internationalization strategies with the focus on the Uppsala approach as well as a relatively new concept called "Born Globals" from a theoretical standpoint. In the second part of the work, the theoretical learning about Born Globals is applied to practice at the example of the Alibaba Group. The work ends with the conclusion that the Alibaba Group shares the most common behaviors and characteristics of Born Globals.

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