Details

Neoliberal Rhetorics and Body Politics

Plastinate Exhibits as Infiltration
Cultural Studies/Pedagogy/Activism

von: Tara Pauliny
89,99 €
Verlag:	Lexington Books
Format:	EPUB
Veröffentl.:	17.12.2015
ISBN/EAN:	9781498523042
Sprache:	englisch
Anzahl Seiten:	138

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Beschreibungen

Titelbeschreibung

Neoliberal Rhetorics and Body Politics: Plastinate Exhibits as Infiltration uses transnational feminist rhetorical analyses to understand how the global force of neoliberalism infiltrates all parts of life from nation-state relationships to individual subject formation. Focusing on the hugely popular and profitable exhibits of preserved, dissected, and posed human bodies and body parts showcased in Body Worlds and BODIES…The Exhibition—plastinate shows offered by the German anatomist Gunther von Hagens and the US company Premier Exhibitions—the book analyzes how these exhibits offer examples of neoliberalism’s ideological reach as they also present a pop-cultural lens through which to understand the scope of that reach. By rhetorically analyzing the details of the exhibits themselves, their political and cultural contexts, their marketing literature and showcased artifacts, and their connection to historical displays of bodies, the book articulates how neoliberalism creates a grand narrative while simultaneously permeating daily living. As such, Neoliberal Rhetorics and Body Politics argues that these public, for profit exhibitions offer familiar, tangible, and rich sites within which to understand neoliberalism’s impact beyond the purview of public policy and economics. Predicated on the idea that neoliberal practices are not uniform, the book not only articulates how neoliberal discourses are embedded in these shows, but it also traces the ideological and material consequences of that inculcation. It focuses its analysis on the shows’ rhetorical deployment of necropolitics, biopolitics, intimacy, and affect, and details how the exhibits communicate neoliberalism’s guiding principles of self-reliance, individual choice, and freedom through market participation. In doing so, it answers a number of challenges posed by feminist transnational rhetorical studies; namely, that scholars extend their analyses to understand how information circulates, that we pay more attention to the affective aspects of transnational rhetorics, and that we recognize how pedagogy functions outside the classroom. In attending to these concerns, the book ultimately illustrates not only neoliberalism’s strong rhetorical force, but also reveals its deep cultural infiltration.

Titelkurzbeschreibung

Articulating how the plastinate exhibits BODY WORLDS and BODIES…The Exhibition offer tangible and rich sites within which to understand neoliberalism’s impact beyond the purview of public policy, this book identifies the rhetorical mechanisms and methodologies that propel neoliberalism's travel. Focusing its analysis on the shows’ rhetorical deployment of necropolitics, biopolitics, intimacy, and affect, it illustrates how a pop-cultural artifact can both reach individual viewers and reflect the transnational and neoliberal relationship between nation-states.

Inhaltsverzeichnis

Table of Contents
 
Acknowledgments
 
Preface
 
Introduction
 
Chapter 1: Plastination and a History of Bodily Display
 
Chapter 2: Neoliberal Necropolitics: Rhetorics of the Living Dead
 
Chapter 3: For-Profit Pedagogies: Neoliberalism and the Plastinate Marketplace
 
Chapter 4: Rhetorics of Affect and Intimacy: Plastinate Exhibits and the Construction of the 
 
Neoliberal Citizen-Subject
 
Conclusion
 
Bibliography
 
Index
 
About the Author